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Blogging for business: How to create content that ranks
Melbourne's North Food Group and StudioHawk invite you to a webinar that will show you the importance of blogging for your SEO, and how to do it effectively.

Content is enormous in the eyes of Google. Recommend blog topics based on keyword volume will provide the most accurate data to transform your blog into a constant stream of high-quality content.

StudioHawk will focus on:

Keyword research: The main goal of keyword research is to find out what your customers are looking for and then rank for those keywords in search results. There are multiple ways to do that depending on your content strategy. Create useful content articles, blog posts, infographics, videos, and more using those keywords.

Google Trends: Google Trends enables you to see how many people are looking for a specific term over a period of time. More importantly, it shows you that this data is in direct relation to all the searches it processes. When one term in particular spikes in relation to other searches, Google classifies it as a ‘trend’.

Quality over quantity: Research has shown that quality over quantity is preferred in the eyes of Google. Although, quantity is also important in terms of word count: quality is king.

Speaker
Lawrence Hitches, Senior SEO Specialist, StudioHawk

For more information contact Tyler Harford on 0447 777 914 or t.harford@latrobe.edu.au.

Jul 29, 2020 02:00 PM in Canberra, Melbourne, Sydney

Meeting is over, you can not register now. If you have any questions, please contact Meeting host: Tyler Harford.